This Fortune-50 bank was undertaking an extensive and complex reimagining of their data environment. The challenge they faced was how to help laypeople who funded the multi-million-dollar program understand why it was important and what value it brought. We conducted Voice of the Customer research, multichannel campaign planning, and execution including a video series, quick reference guide, flash cards, training programs, intranet site, presentation modules, custom graphics, and even a program mark to visually link it to the artifacts stakeholders would consume. To date, the communications program has generated a 400% increase in use of program tools, and doubled team member adoption, which was key to achieving its aggressive goals of a 60% reduction in analyst time spent on non-analytical activities, and overall marketing efficiency gains of 30 percent.
