This financial services company needed a new brand and presence to better connect with its 20 million customers. In the aftermath of the banking crisis, being a faceless, nameless financial entity was no longer an option. This company needed a friendly, helpful image and an online and social presence that delivered on that promise. In collaboration with a cast of contributors, this brand overhaul supported client relationships, connected with customers, revamped internal organizational structures, and drove change that contributed to the bottom line.
